On Leveraging AI for Book Marketing Success

In this episode of Talking Book Publishing, Kathleen and Adanna explore the transformative potential of AI in book marketing. Drawing from their experiences and recent client projects, they highlight how tools like ChatGPT can simplify and enhance authors' marketing efforts. They delve into practical applications, such as generating book descriptions, creating social media content calendars, and selecting effective hashtags. While emphasizing the necessity of human editing to maintain authenticity, they argue that AI can provide a valuable starting point and fresh perspective for marketing tasks.

The speakers also address common concerns about AI's role in creative work, reassuring listeners that AI is a tool to amplify rather than replace human creativity. They share tips on using AI for research, content creation, and engagement strategies to build a loyal readership. By integrating AI tools into their workflow, authors can save time and focus more on their writing. Kathleen and Adanna encourage authors, especially indie writers, to embrace AI technologies to stay competitive and effectively market their books in today's digital landscape while maintaining their unique creative voice.

We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Transcript

00:00:02 SPEAKER_00
Hello and welcome to Talking Book Publishing. I'm Kathleen Kaiser here with my co-host Adana Moriarty. And today we're going to be talking about AI and book marketing. I wanted to bring this topic up because at the last Green Room meeting, which is a new thing for WPN members since the merger of us taking over iWASC, they have times when people can come and talk. And I was sitting in on the meeting and somebody brought up AI and everyone went crazy like, oh, it's horrible. It's bad. It's, you know, it's all this. And I have a different opinion, and I believe Adana does too, because we're not using AI to write books. I mean, that's stupid. First

00:00:50 SPEAKER_00
off, AI isn't creative. It just copies other stuff and mimics. There's nothing original there. But what it can do is, if you fine-tune it, and ask it the right questions and keep fine-tuning, you can use it for book marketing. And we've been testing it out with some of our clients. And it isn't perfect. You still have to go back in and edit, maybe work on the voice a bit. It can be a little mechanical, though. Dana, don't they have something now that says called Make It Sound Human

00:01:24 SPEAKER_01
Make It Sound Human or something? Yeah. So there's a couple of different

00:01:31 SPEAKER_01
Programs, there's some inside chat GPT, like people have created custom GPTs and you can run it through a humanizer. So you would like, you know, have. Chat GPT, write you whatever, and then you would take it and edit it. And then you would run it back through the humanizer to there's a couple of different ways you can make it rewrite it. So it sounds more human or. you can have it just check to see where it falls. Does it sound AI? Does it sound human? And then you can rework your, your copy or whatever you're doing to be able to get rid of the AI undertones. And then you would run it through the humanizer again and see if it reads more human. So, I mean, to me, AI is a hundred percent a tool and it, it can give you a basis for what you're working on and then you have to take it and make it better. You can't just

00:02:36 SPEAKER_00
use it. God, no. especially with all those little emojis and God forbid the 5,000 exclamation points. So I keep saying, you may have, you've listened to this before. I keep saying it, it, they taught it how to read by reading the books that were out, but what's the largest selling category romance. What does romance use? Lots of exclamation points. So lots of adverbs and adjectives. Oh God, the horrible ad. Oh my God. The adjectives. Yes. Talk about a bad sprinkling. Between emojis, exclamation points, and adjectives, right there you can edit a whole lot of things down. But what I find that I like about it is, is it gets me out of my head and has me looking at something differently. Because especially if you're an author, and you're trying to put together some marketing materials for your own book, like the description to go up on Amazon, you have the book in your head. It doesn't mean it's exactly what's on its page. So feeding information into AI and coming back with how it sees it, that's really a different perspective on what you've really written. Are you, have you really written the story you hear in your head? That's a question to me. I also think

00:04:00 SPEAKER_01
it's great for, you know, I mean, not all of us are good at things like social media and stuff like that. You can have it create a social media content calendar for you. You can put in, you know, information about your book and subjects that you would want to post on and it can create a full month of, you know, ideas for you to create, you know, engaging information about

00:04:28 SPEAKER_01
you, about your book, about topics in your book. Like if it's true crime or if it's self-help or whatever, You know, you can create this whole kind of calendar with posts, ideas that help you schedule things and think about what you want to do next. And I think that is a great marketing tool in today's world because it's hard to come up with content all the time. And for social media to work for you as an author, like you have to be consistent with it. You can't post once a month or, you know, some months you post A bunch and the next month you don't post it all it doesn't work for you like that you'll never you'll never grow your audience and your audience is what sells books in today's world.

00:05:17 SPEAKER_00
Yes, and the other thing that I love with it, because it's an area I have some problems, and I've really liked what it's done, is you ask it for the hashtags, the best hashtags for the subjects of that post. And it comes up with all these hashtags. And you have it come up with the hashtags that are best for when you're posting just about your book. And you can use those over and over to drive traffic, because the hashtags are so important.

00:05:46 SPEAKER_01
Hashtags are really important. I will say this though, that, I mean, just like anything else, when you're using a tool like chat GPT, sometimes the hashtags are weird and you need to look at them and see like, if, if less than a hundred people have used that hashtag, it's not going to benefit you. when using it. So you still have to do hashtag research, but I think it's a great starting point because it gives you a bunch that you can use if you want to. Yeah. And also

00:06:18 SPEAKER_00
also with the hashtags, you can put them up, see how many are in there. You don't want the one with 10 million followers because there's 10 million people. I mean, 10 million posts using it because you want some with

00:06:34 SPEAKER_01
with high numbers. Right. You want some with 10 million followers and you want some with five, like you want, you want to vary those across ones that are really, really popular and ones that have, you know, a more niched condensed view of them. So you're, you're getting a gamut of hashtag use because yes, 10 million people might have used that hashtag, but that doesn't mean they used it today. But it means it's a popular hashtag, which means people probably follow that hashtag.

00:07:08 SPEAKER_00
Yes, they do. And they would, you know, you search by it. It's it, you know, it's a game. Everything is it's like they say a crapshoot. You've got to figure out what what works. And then you'll start seeing when you start getting hits and likes. See which hashtags check your hashtag. See which ones are hitting. and which ones aren't, because that will help you. Then go back to chat GPT and say, are there more in this kind of category that focus on this? You know, see what it comes up with, and then check those out. Instead of you trying to sit there and dream all of them up, it comes up with them for you. It goes out and searches for them, brings them back in 15 seconds, and then you have saved all that time, and now you just check them out and say, okay, this one looks good, this one won't work, this one, yes, oh, I like this one. And you start, you know, integrating some of them into what you're doing, especially when you're talking specifically about your book and you have a topic like it's location based or it's a true crime or it's a legal thriller or it's something like that. There are certain hashtags that you need to be sure you're always putting in that attract the people that are looking for stuff like

00:08:28 SPEAKER_01
that. Yeah. You know, I've been working, I was working this morning on scheduling some posts for a client and, and I love. Because I did, I did the posts, you know, I gave chat GPT the information I made the graphic and I, and then it spit it out in a, like a form. So it has like date, location, time, you know, it has a little blurb and then it has all the hashtags and. It's so great because even if you've already written it, you can put it in there and it will format it. So when people are looking at it, it reads really cleanly. And, and I just think that it's such a great tool for us who are really, really busy and you know, are looking for little ways to save time or. you know, feel overwhelmed when it comes to promoting ourselves, because it's, it's a really common thing in this writer author world, because we're, you know, we're kind of quiet, and we like to sit at a computer and write and we don't love self promotion. And so being able to access a tool that can take your information and jazz it up for you a little bit, I think is wonderful. And it's, you know, I think it's a really positive thing that we can we can access. I understand, I understand, especially in the indie world, like the hesitance towards it, because, you know, it feels like it's going to steal our work, but I, it's not going to go away. Like it's not going

00:10:01 SPEAKER_01
anywhere. It's not going to leave us like, you know, I, the internet didn't go away. People thought the same thing about the internet and look, look at what the internet has done for us. So. I think that learning how to use it and learning how to understand it and learning how to manipulate it yourself, you'll realize really quickly that this is not really something that is gonna replace our creativity anytime soon. Yeah, it's like when I was working at one place in New York and I was talking about putting computers on the desks in the sales area and the guy

00:10:31 SPEAKER_00
at one place in New York and I was talking about putting computers on the desks in the sales area and the guy goes, those are just for accountants. They're never gonna be used for anything else. You know, it's like, hello. So I'm not saying fully embrace it, but stick your toe in play a little bit. I think I think that, you know, playing with

00:10:54 SPEAKER_01
you know, playing with it, because I was really hesitant because I had that, you know, we've seen enough doomsday movies and things like that Terminator where artificial intelligence takes over and becomes the big evil in the world. And I mean, I'm not saying that's not going to happen, but It's not going to happen tomorrow. And I think that for me, when I first started playing with it, I, you know, I was like, okay, like, this is really weird. It's like having a conversation with chat support. Like, that's what it feels like you ask it a question and it comes back to you and it feels human. And, and it's a strange. I don't know. It's like a strange thing to encounter that when you know that there's no human answering your questions that quickly on the other side, that'd be impossible. But it has become one of my greatest resources in my business. I use it every day. I ask it questions. I will ask it if I need a code snippet when I'm working, you know, doing website design, I'll ask it like, Hey, I'm trying to do this thing, can you give me some code to make it work? And it will. Instead of me having to spend hours and hours researching to find that exact code snippet, it does it in seconds and it saves me hours of time when I'm designing and I need something right now because I want whatever I'm doing to look cool and work and function. And that's an amazing thing for me because it means that, I can focus on the artistic part of it, and I don't have to worry about the programming part of it to make stuff

00:12:41 SPEAKER_01
to make stuff work. Are the codes correct? Most of the time. Sometimes they're funky, and you'll have to come back and say, this doesn't work. Can you figure out why? And it will. And sometimes I can't get the code to work at all, and I still have to go find it. But for the most part, they work. And I think that it's an amazing thing to say, I'm trying to do X, Y, Z, and it will spit out code in a matter of seconds that I can take and copy and paste into a website and have it do exactly what I want it to do. So something that normally would have taken you half a day

00:13:21 SPEAKER_00
normally would have taken you half a day or more of researching and searching the web and everything else, you can get done in five minutes? Yeah. I mean,

00:13:33 SPEAKER_01
In theory, yes. Well, if it's correct. Right. Well, I

00:13:34 SPEAKER_00
Well, if it's correct. Right. Well, I

00:13:37 SPEAKER_01
mean, and code is always weird because even in chat GPT, even if you give it all the parameters that you want, you usually then have to go in and tweak it a little bit because it's not designed for what you're doing. So say there's an image tag or something like that, I would have to correct the URL and stuff like that. And sometimes that breaks the code and then you have to take it and bring it back and say, Hey, so it does. I mean, but if I had to go figure out that code on my own, I mean, the amount of time that I've spent on code snippet researching is insane. You know, you can spend hours in a day trying to find one piece of code that will make something work. So yeah, I think it's. I don't know, it's become invaluable to me. I ask it all kinds of stuff during the

00:14:36 SPEAKER_01
the day. Like what? Oh man, I can pull up some of my

00:14:42 SPEAKER_01
of my questions. I ask it all kinds of stuff. She's looking at

00:14:49 SPEAKER_00
her computer.

00:14:54 SPEAKER_01
Oh, like, so Facebook changed professional pages

00:14:58 SPEAKER_01
pages again. And I was trying to change my business pages name yesterday and I could not find the place to do it. So I asked it, I said, how do you change the name of a Facebook business page? It was like the most simple thing. And I'd spent like a half an hour trying to find it. And I was like, I'm just going to go ask chat GPT because I don't wanna spend all this time trying to figure it out through Facebook's multiple pages that you have to now click through. Well, it's like Amazon's changed how

00:15:36 SPEAKER_00
how Amazon ads are done. I read that two weeks ago. You should ask it, what are the latest changes for Amazon ads? I mean, that would save you so much time if you're trying to run some Amazon ads on your book. instead of trying to do it. And it's and you're maybe following something that you read somewhere. But Amazon changes constantly. And you could find here's the latest information. Here's how you do it. And that's invaluable. I mean, I've talked to several people that are using AI instead of

00:16:16 SPEAKER_01
Google. I mean, I would say often I go to chat GPT first now, although Google just released Genesis. I think that's what they're calling it. Is on their search page, which is powered by chat GPT-4. So, you know, and I can see a change in that, you know, you go to Google and you ask something and it does this little kind of magic light thing. And then it comes up with an AI summary, like it reads the whole internet on your question in that time. I, you know, I think it's a wild thing. I, but I often, I go to chat GPT first for almost everything I do. And then I, and then I take it to Google. So what I do normally, like when I'm in research mode, whether I'm working on stuff for clients or I'm working on stuff for myself is I'll go to chat GPT. I'll ask it some questions. Like I had it plan my newsletter.

00:17:18 SPEAKER_01
it plan my newsletter. It gave me some content ideas. And then I went out and looked for articles and stuff like that, that match what I wanted to say for my newsletter. So like it doesn't write my newsletter and it didn't find the content. It just gave me ideas of how to structure it and what to look for. And then I go out and do the research and I find the stuff that I want to say. So. I just, I don't know. I think it's an amazing thing that more people should be utilizing. It would make your day so much easier. I agree. I think it is really good

00:17:55 SPEAKER_00
it is really good that way, but here's some, let's go over some ideas of what people can do if they're looking and, and not only authors, but book publishers too. One of the important things is putting up that, you know, description and getting the best description that like Amazon's algorithms find. This is a great way to do it because you can narrow it down and say, okay, I like this, now change the beginning so that it has more keyword driven or something else, and it'll do that automatically. And that saves your marketing department, you can actually do a better job. It also will give you like, you can ask it for categories, you can ask it for tons of stuff. The only thing with the categories is you've got to make sure they're not the ghost categories that Amazon still has floating around. But

00:18:55 SPEAKER_00
Dave Chasen's, what's it called? Rocket something. Rocket Publisher. Publisher Rocket. Publisher Rocket. That will tell you if they're ghost categories or not. That thing's, that's an invaluable

00:19:06 SPEAKER_01
an invaluable tool that he's. Yeah. Well, and, and doing those two things together, because I mean, you can do his stuff for keyword research and stuff like that too. So I think that, you know, using those two tools together as a really It's a wonderful way to make sure that you're putting yourself in the best

00:19:27 SPEAKER_00
position. Absolutely. You know, that's why there's so many, there are resources out there and that's part of what we like to share, especially with WPN. Here's resources you can use to do these things and get the very best out there. You're not left on your own trying to dream this up.

00:19:46 SPEAKER_01
No, figure out what

00:19:46 SPEAKER_00
out what your categories are. I was talking with somebody over the weekend and she said, well, I think I'm going to write a romance book. And she gave me this idea, which wasn't really a romance book idea. And I said, well, here, tell me which category it's in. And I pulled up the like 40 plus subcategories at Amazon and and I stuck it in an email to her. And I said, so which one of these is yours? Because if you don't know who your category is, especially with romance, it's, you know, they have a structure, their readers expect certain things. They're not

00:20:23 SPEAKER_01
not informed. And it makes it harder to market. I mean, you know, like being able to narrow your market down by categories and keywords and stuff like that. makes it so you're in the best position to become a best seller. Like that's, you know, and, and making sure that your book, your internal part of the book fits that structure, that all of that stuff matters when you're looking at it for marketing, you know? And, and I think like, we need to think about that when we're writing a book, but we also need to write the book and let the book unfold and and grow and blossom into whatever it's gonna be. But, you know, at some point- You still have to know who your reader

00:21:11 SPEAKER_00
You still have to know who your reader is. Or who you want your reader to be. Yeah, and what they read. Right, because- And then having

00:21:16 SPEAKER_01
to be. Yeah, and what they read. Right, because- And

00:21:19 SPEAKER_00
And then having read a couple of those books so that you have an

00:21:24 SPEAKER_01
idea. Yeah, I mean, cause like a cozy mystery is very different than a thriller mystery. They're very different. I mean, a cozy mystery reads almost like a romance book with a mystery, you know, a cozy romance book, not like they're, you know, they're different. Like there's wholesome and there's smutty and there, you know, there's all kinds of, there's erotica. I mean, when you get into the romance world, there's a lot of different kinds of romance. Vampire romance

00:21:56 SPEAKER_00
romance is a whole huge category. Yeah. I had no idea that was a category. Really? No, I when I signed up for Goodreads years ago, it said put in the last eight books you read. So I put it ten books or something. I put them in. Oh, you read vampire romance. I go, what? I had no idea that's what they were

00:22:19 SPEAKER_01
considered. I like vampire romance. Yeah. I also think that was a category though, which romance, I mean, you know, the romance world is really big because it's, it's genre specific and it's romance specific. So like, I mean, you can have like, you know, historical erotica

00:22:39 SPEAKER_01
erotica romance, like, you know, there are all these things where if you don't know what your market is and It's a beautiful place to be able to use AI if you're not sure what your market is. You can upload a summary or your manuscript or whatever you want into chat GPT and say, I don't know what this is. Can you help me figure out what category and genre it is? And it will.

00:23:11 SPEAKER_00
By the way, when we say category, the only place that most of the publishing industry says genre, the only place it's a category is on Amazon. Because Amazon has both genre and

00:23:22 SPEAKER_01
Amazon has both genre and category, but they, they splice it all under their

00:23:26 SPEAKER_00
splice it all under their category. The main big listings books is under a category. Yeah, but

00:23:33 SPEAKER_01
they, I mean, they have both when you're setting up KDP, it has category and keywords and genre. So. You know, like, but I think that. You know, nobody else does. No, but I think sometimes, you know, like we write a book and we're not sure because like it could be our first book or it's a new kind of book and we we're not entirely sure what we wrote because it happens like you think, you know, and then somebody else reads it and it's like, this isn't that at all. And so, you know, using tools to help you make sure that you're picking where it should go when you're marketing, it's a super helpful thing. It's invaluable to you as an author, especially if you're not with a publishing house. Oh, yeah. Publishing

00:24:22 SPEAKER_00
a publishing

00:24:25 SPEAKER_00
house, they handle all of that. But I just realized the series I'm working on is now under alternative history. That's a new category. That's a new category.

00:24:36 SPEAKER_01
new category. in a, I just worked with a client on his website and his book is alternative history, alternative

00:24:45 SPEAKER_01
reality. I don't know. It's like the same thing. It's like where it's like almost our world, but not our world, you know? Yeah. There's another element on

00:24:55 SPEAKER_00
on top of our world. Yeah. That's what I'm writing. But I, I found that and I went, yes, that's who I, that's what I'm doing. That's what I'm doing, which is always fun. But I also found that when I was chatting away on ChatGPT and asking it questions that I was trying to find out for something I was trying to write, what was happening in such and such a time period, it was easier than trying to Google it. And up came a bunch of stuff. And then this alternative history popped up. And I went, whoa. So I actually learned something. One of the cool things about chat GPT when you're

00:25:32 SPEAKER_01
One of the cool things about chat GPT when you're doing research too, is you can ask for citation. So you can get the citations and you can go read the articles or information that chat GPT read to give you the information. So you can take its summary and, and ask for citation and go read it yourself to make sure it's accurate. If you want it to, you

00:25:58 SPEAKER_00
it to, you

00:25:59 SPEAKER_01
know, like, so, We don't have to just take what it says as factual, but you can ask for the citations and it will spit out 10 or 15 or 20 articles that it pulled from to give you the information with links that you can take and go do your own research to double check it or to be able to formulate your own opinion or

00:26:25 SPEAKER_00
whatever. I would say that is the number one thing with chat GPT with any of this. is verify your sources because, you know, there's that famous thing that happened two years ago. I think it was Michael Cohen in one of the Trump things that he went and was on chat GPT and looking up things and put it together and he gave it to his attorney and his attorney submitted it with those citations of legal cases. None of them existed. And that's why you need to verify everything, especially if you're doing a legal document. That was the surprise of the legal community. I remember learning it from an attorney friend. And it was like, whoa, OK, well, that's something good to know. It just made up its own legal cases.

00:27:17 SPEAKER_01
Well, that's I like this quote. It says artificial intelligence is not a substitute for human intelligence. It is a tool to amplify human creativity and ingenuity. And I think that's what we're talking about here, that, you know, it's not going away and it's going to be here. I mean, right now it's it's a really hot conversation and it's very divisive and people who are for it and against it. And, you know, people were like that when seatbelts went into cars, you know, whatever, like it. Things come and it changes our way of life and we have resistance to that. But I think that learning how to use it for your betterment and to be able to save time and simplify your life and know that you did it with AI and you still have work to do to make sure that you're being truthful and factual and you're not plagiarizing stuff and all of that kind of stuff. I love that feature on Grammarly that you can check what you've written for plagiarism. I mean, I do that when I, when I write anyway, like, cause you read so much stuff out there in the world and you have no idea what you suck into your brain and put out through your fingers. But, you know, I think that like, It's important. And Grammarly has some cool new features too, which is you can write something and then it has a little button that says, make it better. Have you seen that? And that's great. I, yeah, you go

00:28:49 SPEAKER_00
that's

00:28:50 SPEAKER_01
I, yeah, you go through, you do your whole, you know, you do your whole grammar check and then you can, you know, like push the little button that says, make it better. And it will give you ideas and how to make your, like how to make what you're trying to say better. And I think that is a wonderful thing because when you're working on something and you've read it 10 times and you're like, this is fine, you know, but maybe it's not, maybe you can make it better. It's like having your own personal copy editor right there to tell you, if you put this word here, it will make it better.

00:29:29 SPEAKER_00
Well, sometimes it rewrites sentences for me. I have it already doing

00:29:33 SPEAKER_01
doing that. It does that, but this is different. It goes through it and it will, it will read like, so the regular grammar check will rewrite your sentence, but this changes the flow. It will say, like, if you say it like this, it, you know, it has more impact. Maybe it says, I gotta look up what it actually says.

00:29:56 SPEAKER_00
It's okay. We can go on. But that is a really good part of Grammarly. I love Grammarly. I have it on my emails, on Facebook. It runs through everything I do. And in fact, now when I'm trying to write, I just start in Grammarly. I used to start in Word and then upload it. I just start in Grammarly. It's just so much easier and it catches things right away. And it's like, Oh yeah, good. I'm actually getting better at grammar, which was always my weakest

00:30:29 SPEAKER_01
part. So it makes me better at grammar. It's, it actually says increase the impact of your text. So what it does is like, if you're writing sales copy for me, which is what I'm normally doing, I can plug in what I wrote and you know, it will up its impact. So it resonates better with your readers. I just think that all these tools are, they're great. Like they're really great things. Yeah, I do

00:30:56 SPEAKER_00
I do too. So that's what we wanted to talk to all of you today about was using AI, using these tools that are out there to make, first off, make your life simpler because you want to write and most of you have never written an advertising or marketing copy, which is totally different than what you've written in a book. So getting a little help doesn't hurt. And it's not cheating. This idea says, well, using AI is cheating. It's like, no, it's not cheating. It's a tool. It's like a typewriter or a computer or whatever. They're all tools. Yeah. Or using Google to do

00:31:35 SPEAKER_01
to do research. I mean, you know, like, Is it cheating? I mean, maybe a little bit, but you still have work to put into it. Hold it. It's not

00:31:45 SPEAKER_00
not cheating. What? You want to go back to the library with the catalog things? Oh, no. Our microfibers? Look at microfilm. I don't microfiche. They had the microfiche. Oh my God. Yeah. Yeah. I mean, I don't,

00:32:00 SPEAKER_01
I, I, I don't, I think that, you know, the, the invention of the internet changed our lives for the better. Like we don't have to do that. You don't have to get the new encyclopedia Britannica every year to make sure your information is somewhat current, you know,

00:32:00 SPEAKER_00
I, I don't,

00:32:19 SPEAKER_01
It's online. Yeah. I mean, you don't have to go sit in the library and go through old newspapers and, you know, whatever for days and days and days to try to find information for what you're saying. I think that it improves our lives in a wonderful way. So if it is cheating, like cheat away.

00:32:44 SPEAKER_00
Well, here's the whole game. If your objective is to sell books, you need this help, especially if you're an indie writer. You need this help. It's a tool. Use it. It's not going to hurt. But like we said in the very beginning, you need to edit it. Just don't throw up whatever it says. Read it over and make sure that it is saying what you want. And let it help you do things like, you

00:33:17 SPEAKER_01
know, create your book launch social media campaign. Oh, perfect. It can create an entire calendar and it can create posts for you. So you have an idea of what you should say in your comment and then you can edit it into your own voice, but at least it's there and it has the hashtags and you know, it gives you an idea of what you need to do to help yourself. Hmm.

00:33:21 SPEAKER_00
perfect. It can create

00:33:41 SPEAKER_01
you know, do something like a book launch, or if you're going on a book tour or, you know, whatever, like being able to use it to help create those posts and schedule them. So you don't have to worry about that. I mean, you know, being able to schedule posts and you can sit down and, you know, take a day or two and put all your posts together and then schedule them to go out throughout the month. So you don't have to worry about. Oh my God, I forgot to post. All you have to do is go in and engage with those posts. I mean, ridiculous time saver. Yeah, absolutely. And that way you don't have to be doing

00:34:18 SPEAKER_00
And that way you don't have to be doing it every single day. You can take one day and schedule weeks of posts. And it's worth it because then all you have to do is go check in occasionally and interact with the people. Comment back on what they say, thank them. I just got one from a gal. She wrote a really beautiful piece on Facebook, and I forwarded it with my comment, and I shared it. And she commented back, thank you for forwarding this. I didn't know if anybody would like it. And I was like, you did a great job. I'm going to share it. I believe in sharing because that's the only way we all end up with a a basis of information. It's how I collect information in my brain as I go out and try as many different places as I can to find it, because that way you've got an idea of everything that's going on out

00:35:14 SPEAKER_01
there. Well, and you never know what you do. If it will resonate or not, and, you know, having friends and family share your work with other people that they know, you know, things like that. It helps foster a community in this online world. And, you know, as writers, like we put so much work into what we do and it's, you know, it's vulnerable and we feel like we're alone in the world. And then you write something and somebody else reads it and says like, yes, like this is me. I get this. This is how I feel. And that's a beautiful moment.

00:35:54 SPEAKER_00
It really is. And so it's it's that's that sharing that human connection that we all really, really need. And, you know, that's why you're writing. You have a short story you want to share with people. You have a thought. You have something that's driven you to spend hours and hours and hours of your life writing. So go out there and do the best job you can marketing it.

00:36:22 SPEAKER_01
it. I mean, and I guarantee you that everybody's story will resonate with somebody

00:36:31 SPEAKER_01
else somewhere. And the only way for that person to find that book is

00:36:37 SPEAKER_01
is to use the tools to be able to market it properly, to be able to give it and yourself the best opportunity at success and visibility that you can.

00:36:52 SPEAKER_00
So, in conclusion, I hope we've inspired you to go out and try some of this. It really is easy. And you just ask questions. If you, you know, that's the whole thing. You ask it a question, you type in a question, and Zip comes back answers. And then you can It's like, no, change this, do that. Zip. That comes to question. It's almost like a weird little relationship. Like Adana said, it's kind of strange that there's other things talking to you. But use it. Have it help you. At least take a few hours and play with it and see what it says.

00:37:33 SPEAKER_01
Yeah, I mean, I, I've actually created a few custom GPTs for stuff that I ask it all the time that are like common tasks that I do. So I can just put the information in and it gives it back to me. I mean, you know, it, it's a, I don't know, it's a really, really cool technology and. You know, I agree that down the line in the future, it could become a scary thing, but for right now, you know, I'm in for it. Like, I think that it's going to help so many people grow their businesses, whether they're authors or small business entrepreneurs, like, you know, being able to use it to be able to access information that has been held by big ad agencies and, you know, marketers through the years now is shared with, as they say on game of thrones, the small folk.

00:38:31 SPEAKER_00
Yes, well, we small folk, we have it, so we use it. I mean, it's incredible. Well, thank you, Adana. This is a good conversation. I've really been impressed with what Adana has been getting out of AI. She shares things with me, and I was a little leery myself at first, but once she started coming up with something, I said, oh, I can try that. And now I love it, too, and I can see all the benefits of it. So take a shot. Try it. At least

00:39:02 SPEAKER_01
play. Play, play, play. Have a conversation with it. It will be the weirdest part of your day. Hey, if you need to

00:39:09 SPEAKER_00
you need to laugh, go do that. Yeah. All right. Well, thank you everyone for coming and we'll have another session for you in a couple of weeks.